We still don’t know anyone
who hates the sea.
And we also know that any intimate contact with it promotes responsible behaviour. This is what leads us to encourage the development of initiatives that bring us closer to our deep blue sea. All of our impact projects are born out of our love for the ocean.
We support Vies Braves in the promotion of eco-swimming (swimming with the objective of collecting marine waste) as a type of swimming to raise awareness among swimmers and through financial support to young people to learn marine biology. In 2019, more than 130 swimmers extracted 426 kg of waste from our coasts.
In 2019, as part of our collaboration with the SK Kayak centre, we acquired two boats made from recycled plastic waste and made them available to kayakers in exchange for transporting plastic waste. We also provided educational material on marine pollution to facilitate the work of the instructors.
Beach and seabed clean-ups
There is no one in the world who does not have a negative impact on the ocean. We can try to minimize that impact, but it does exist. An obvious first effort is to clean up the beaches or the seabed.
Moreover, there is no better introduction to the topic of plastic pollution than to participate in a beach clean-up.
Thanks to our own clean-ups and the alliance with different entities specialised in coastal cleaning in Catalonia, Asturias, the Basque Country and France, we have managed to collect more than 3,000 kg of waste so far.
Transformation of sporting events
This year, Ocean52’s contribution made mainstream events such as the Radikal Swim open water swimming competition (now Radikal Ocean52) and the Quiksilver Pro France World Surfing Championship in Hossegor became unique awareness-raising opportunities with beach clean-ups, lectures and conversations on best practices to make these events more sustainable and plastic-free.
for the ocean
On 8 June 2018, World Oceans Day, we sent 52 postcards to 52 world leaders asking them to take action to protect the oceans.
In addition, these same postcards, ironically denouncing the current situation of our oceans, were displayed in front of the United Nations headquarters in New York and used in the demonstrations against climate change in Barcelona in which ocean52 teams participated. This initiative received an EPIC award and was included in the permanent collection of the Postcards Museum in New York.
Our ambassador Antonio de la Rosa crossed the Pacific Ocean between San Francisco and Hawaii for 76 days without assistance in his Paddle Board “Ocean Defender”.
Helping Antonio to make this trip a reality gave us a fundamental meaning: to make the ocean a news item and to reach many media and TV channels like CNN in order to mobilize as many people as possible.
Communicating the message to as many people as possible is essential to generate a change in behaviour that helps protect the ocean.